What is Change Play Business? What impact does it have on players? July 12, 2012
Villie Tsang / Write first comment
The Thinking Hotel's Visionary Spy has compiled a report documenting some key research insights found in the process of Change Play Business and its impact on players 8 months after experiencing this highly intense and self-satisfactory transformational game.
As part of a research initiative between The Thinking Hotel and MA Innovation Management at Central Saint Martins, our Visionary Spy / Innovation Researcher (who specializes in combining Game Play / Gamification and Business Process Innovation) has led a 15 month research project which includes a case study of Change Play Business. This case study focuses on identifying the effective use of game mechanics to increase motivation and engagement, thereby studying the impact of Change Play Business on diverse group of professionals who participated at the Lisbon event in 14-15 July, 2011.
For those who are eager to know more about this game, please feel free to explore the presentation below.
If you are already familiar with the game, you may skip to slide 30 to see the results of this case study.
If you would like to learn more about the research initiative or to discuss/share more research insights found in this study "A Gameful Workplace: Creative Hybridization"
, feel free to contact our Visionary Spy, Villie Tsang at TheVisionarySpy@TheThinkingHotel.com